Featured Title — February 2002
Featured Title:
Clickstream Data Warehousing
by Mark Sweiger, Mark R. Madsen, Jimmy Langston, and Howard Lombard
Many enterprises are scrambling to build data warehouses that capture the
knowledge contained in the clickstream data from their Web sites. By analyzing
user behavior patterns contained in these clickstream data warehouses,
businesses may be able to expand their markets, improve customer relationships,
reduce costs, streamline operations,
strengthen their Web sites, and hone their
business strategies. Clickstream Data Warehousing explains what you need to
know about the Web technology and IT infrastructure required to build a
clickstream data warehouse and provides a step-by-step look at the process of
designing and implementing one.
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